This article talks about how common rhetorical analysis is to everyone in their everyday life and how no one even notices it. It really is astonishing to see something that is so common to people but they do not quite know how to describe it. It’s like the part of the shoelace that nobody knows, the aglet, it is just so common that nobody even bothers to know anything about it. However with rhetoric, you can go much deeper than just knowing it, you can use it and abuse it in everyday life. You can use it in conversations and you can start to see it in advertisements and in the media, rhetoric is just everywhere. When you see someone walk in the room and you start to infer what that person is going to be like and how they are going to act, you are using rhetorical analysis without even knowing it.
There are three common types of rhetoric used in media; Ethos, Pathos, and Logos. These rhetorical devices are all used in the media in order to persuade the audience into either believing something or wanting something. It is one thing to understand rhetoric, and another to actually know how to use it. Those that know how to use rhetoric succeed in persuading their audience, whether it be another person or an entire crowd. Even in politics do we see these kinds of rhetorical techniques. In presidential debates, the candidates are most often seen arguing back and forth, but if you pay attention, you can actually see that they are using rhetoric to draw the audience onto their side.
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